Reach an annual captive audience of 300,000 people from a range of demographics at The Courtyard:
TICKET WALLET (ANNUAL)
The Courtyard ticket wallets are a way of safekeeping tickets that are mailed out to customers or issued over the Box Office counter for future shows. 140,000 tickets were issued in 2017 and our wallet is designed to be neat and compact, fitting easily into pockets, handbags and jackets, as well as being posted out to customers. Its unique fold-out design has 12-14 spaces for high-level advertising promotion, with the added advantage that each design is in use for 12 months (see example, right).
Catch the busy footfall of over 300,000 p.a. in our building by advertising on our eye catching screens with 3 landscape screens located in our Café Bar area, and premium portrait screen at Box Office. These show an interesting mix of show and venue information as well as advertising for local businesses.
DIGITAL – EMAIL ADVERTISING
We send email shots to up to 25,000 people each week promoting various upcoming events. Capture this audience by having your advert added to mailshots over a set period ranging from 1 week to 1 month. This reaches a wide demographic of ages and backgrounds, with genres ranging from music, drama, comedy, and film amongst others.
We produce several show programmes a year including Pantomime, Youth Theatre and In House Productions such as Pride & Prejudice in October 2017. These are designed to a high standard and reflect the overall design for the production. The shelf life of our programmes are longer than much other print in Herefordshire due to their ‘souvenir’ status and Business Club members receive 25% discount.
The premium outside back cover (OBC) of our main season brochure is available each season (Spring, Summer, Autumn). Being the only commercial advertising allowed in the brochure, this is a stand-out opportunity and guarantees one business high visibility with both regular Courtyard attendees and the wider general public. 15,000 season brochures are printed, of which 7,500 are mailed direct to households, and 7,500 distributed widely across Herefordshire.
ENCORE AND NEWSLETTER MAGAZINE
Communicate with 1,100 plus core supporters via our seasonal membership magazine, published three times a year – March, July, November. Advertising is extremely targeted and reaches an older, discerning audience known to be supportive of local products and services.
Annual contracts are available for A4 ad spaces within the Men’s, Ladies and Accessible facilities and for A3 advertising spaces in the Media Suite (ground floor foyer). An annual contract is also available for the large panel at the far end of the porch entrance into the Cafe Bar (from our car park).